Joanne Wolcott Marketing Class Blog
This is for the MBA Marketing Class of Prof De Ungria
Monday, February 28, 2011
Wednesday, February 16, 2011
Thursday, January 27, 2011
Joy commercial evolution
the theme song Joy In My Heart became a sensation having its own spoof and having its own dance routine made it popular
First it was advertised that a sachet is good for two one liter bottles
eventually, they advertised it as useful when diluted in a gallon of water
Ambush interviews was used to see if people prefer laundry bars as dishwashing soap or Joy
this shows the practicality and the savings if the consumers would use Joy
They only used one endorser to headline their product since the beginning.
Thursday, December 16, 2010
Thursday, December 9, 2010
Tuesday, November 23, 2010
World’s Most Important Brand Has Your Name On It (Homework 1)
This is my presentation for the first homework. I got a good grade, not the one that i expected but i think it would be better if i made a story out of the pictures i posted to represent my names. vCoach told me that i should make a weird story out of this. So given some thought here goes my weird story so that it would be "sticky" to people:
ln the world of joannelandia, the ants are faster than trucks and women are always on the jog they never walk and have the super power to jog or run thru walls.
this is still a work in progress
ln the world of joannelandia, the ants are faster than trucks and women are always on the jog they never walk and have the super power to jog or run thru walls.
this is still a work in progress
Subscribe to:
Posts (Atom)