Monday, February 28, 2011
Wednesday, February 16, 2011
Thursday, January 27, 2011
Joy commercial evolution
the theme song Joy In My Heart became a sensation having its own spoof and having its own dance routine made it popular
First it was advertised that a sachet is good for two one liter bottles
eventually, they advertised it as useful when diluted in a gallon of water
Ambush interviews was used to see if people prefer laundry bars as dishwashing soap or Joy
this shows the practicality and the savings if the consumers would use Joy
They only used one endorser to headline their product since the beginning.
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