Joy commercial evolution

the theme song Joy In My Heart became a sensation having its own spoof and having its own dance routine made it popular



First it was advertised that a sachet is good for two one liter bottles


eventually, they advertised it as useful when diluted in a gallon of water



Ambush interviews was used to see if people prefer laundry bars as dishwashing soap or Joy



this shows the practicality and the savings if the consumers would use Joy


They only used one endorser to headline their product since the beginning.